I’m delighted to announce a New Thing: a site (and soon to be ebook series) called The Joe of Tech.
It’s probably not what you think.
The world already has enough sites that deliver tech news, tips, rumors, and industry analysis. I even write for some of them. But these sites tend to focus on the technology itself (especially new and future gadgets) and not so much on the people that technology is supposed to serve. The Joe of Tech is about how people can improve their relationship with technology, with the emphasis on humans rather than on gadgets.
My brother-in-law Tim is a carpenter. I’ve heard him talk about his work, but never about his tools. I’m sure he has the very best hammers and saws, but his main focus isn’t on the tools, it’s on what he can create with them. I can say the same thing about friends who are chefs, musicians, and scientists. They’d tell me about their knives, guitars, and centrifuges if I asked, but they don’t spend their days obsessing over the tools. They obsess over the work they can do with the tools.
I think that’s the right way to look at technology. We create techniques and tools to help us get stuff done, to make our lives easier and better. Instead of asking, “What could I do with this cool new device I want to own, because it’s…you know…cool and new?” we should be asking, “How could I make my work more effective, my play more fun, my problems less annoying?”
The answer might be to buy the new device. But it also might be to learn new skills, adapt existing technology to meet your needs, modify your goals to match what your tools can accomplish, or create entirely new technology yourself.
At The Joe of Tech you’ll find articles exploring a wide range of topics about the ways people use technology. I know “technology” is often a code word for consumer electronics (especially computers, smartphones, and tablets). I’ll talk about those things, but also about technology in its broadest sense of the way we do things, which might include anything from martial arts to space travel.
You don’t have to be a tech geek to enjoy The Joe of Tech. Just like Take Control books, it’s written for a general audience that may or may not have technical expertise. Everyone is welcome, regardless of your platform preferences or where you fall on the technophobe-to-technophile scale.
If you’ve read any of my books or articles, you may have noticed that I like to explain the why and the how of technology—not just “do this,” but “understand why you’re doing this.” I want to make you smarter, so you can solve the next problem or answer the next question without my help. If your immediate reaction to explanations is “Eek! TL;DR! Don’t tell my why, just tell me what to do!” then I invite you, for your own happiness, to stay far away from my site.
Another group who should avoid The Joe of Tech is people who love ads. Sorry, but I can’t stand them, so I’m not going to show you any. Well, OK, I might show you ads for my own stuff, but I’m all about not annoying my readers—that doesn’t seem like a very good way to turn them into customers.
Speaking of which…starting in June, I’ll also begin offering Joe of Tech ebooks for sale, very much in the spirit of my many Take Control titles (which, by the way, I will continue to write). The first several Joe of Tech ebooks I release will be just for Mac users. But later titles will cover increasingly diverse topics, in keeping with the overall theme of the site.
Please click on over and check out The Joe of Tech. While you’re at it, consider signing up for joeMail, which I’ll use (sparingly!) to update you about the site, my ebooks, and other things I think you’ll enjoy.
Thank you for your kind attention!