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    How to Use Benchmarks to Cut through Marketing Hype

    How to Use Benchmarks to Cut through Marketing Hype (December 22, 2014)

    December 22, 2014 by Joe Kissell Macworld Articles

    Joe Kissell

    Joe Kissell is an author, speaker, and technologist who lives in Saskatoon, Saskatchewan, Canada. He runs alt concepts, which publishes Take Control Books.

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    Joe Kissell is a best-selling, award-winning, hyphen-overusing author and technologist, and the publisher of Take Control Books. He enjoys making complicated topics easy to understand. He’s also a husband, dad, and dreamer. Having lived in numerous places in the U.S., Canada, and France, Joe has now settled in Saskatoon.

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