Joe Kissell

Statistical Anomalies

My standard morning ritual includes answering my email, reading a bunch of Web sites, and checking the statistics for things like the number of Take Control ebooks sold, visitors at Interesting Thing of the Day, AdSense revenues, sales from affiliate links, and that sort of thing. While going through my email this morning, I saw a message from an ITotD reader who had information pertaining to the article on Non-Human Farmers, which was written a couple of weeks ago by guest author Rajagopal Sukumar. The message basically said that in addition to the animals cited in the article, there was a type of jellyfish that also farms algae. Since I didn’t write the article, I said I’d forward the comment to the author in case he wanted to make any changes.

Moments later, when I checked today’s Web stats, my eyes popped out of their sockets when I saw how many visitors we’d had today. Even before noon we were just a few visits short of a record day. (Because of this increase, AdSense revenue is also way up for the day—always a nice bonus.) A quick glance at the referrers showed me that the spike was coming from BoingBoing, and all these folks were following a link to the article on Non-Human Farmers. I wrote the author a congratulatory note, but I couldn’t help being slightly chagrined that the site’s biggest day wasn’t due to one of the hundreds of articles I wrote myself!

Meanwhile, another faithful reader wrote to tell me she found today’s article on Cascading Style Sheets completely incomprehensible, and my Backups article on Macworld.com dropped down to a less prominent position on the page. So…good day for statistics, bad day for my ego. Ah well. As my mother would say whenever a minor misfortune befell me, “It couldn’t happen to a nicer guy.”

Front-Page News

Last week Adam Engst sent me an email in which he mentioned that Macworld magazine was going to have an excerpt from my latest ebook, Take Control of Mac OS X Backups, on their Web site. Apparently there had been some discussion about putting it in the printed magazine, but for a variety of uninteresting reasons everyone agreed that it made more sense just to put it on the Web site. I was not part of those discussions, and I really didn’t think about it much. I’ve had articles published in the print edition of Macworld, and excerpts from all my ebooks have been made available in many different forms. This didn’t seem like that big of a deal. I didn’t even bother to visit the Macworld site or ask which portion of the ebook had been excerpted.

A few days ago, I began noticing that sales of the ebook were up significantly, and I also started getting email messages from folks who had read the article. These are both normal occurrences anytime I have something new published, so again, I didn’t really think about it. Then I got a message from a company whose software I’d referred to in passing; they felt that perhaps I’d given their product short shrift. Before I could reply I had to go over to the Macworld site to see exactly which portion of the text they’d published. And there, to my surprise, was my article at the very top of their home page—the equivalent of front-page news in the Macintosh world.

On the one hand, I was delighted: publicity is always good, and the extra sales don’t hurt. On the other hand, I was a bit embarrassed—I hadn’t updated this blog in a long time, and readers have been checking it out. D’oh! It’s like having company on a day your house is a mess. Oh well. I guess that’ll get me typing. It’s not as though I have a shortage of things to write about, only a shortage of time.