Taking/Losing Control of .Mac

Last Saturday, after months of writing interrupted regularly by delays of all sorts, I finally breathed a deep sigh of relief as I submitted to my editor a manuscript for my next ebook, Take Control of .Mac. This is a project I’d hoped to complete during the first few months of the year, and which was getting in the way of finishing some long-overdue updates to my other ebooks. What with my ebooks on upgrading to Tiger and Now Up-to-Date & Contact, Macworld articles, Interesting Thing of the Day, and other interruptions too numerous to mention, I simply couldn’t make it happen sooner.

So this morning I woke up, sat down at my computer, and discovered within the first 30 seconds that I now have a major revision ahead of me, before the first edition even goes out! Not to mention the fact that I’ll need to revise Take Control of Mac OS X Backups more significantly than I already knew I needed to.

The main reason for these revisions is that Apple has done something truly unexpected: they’ve actually made Backup a useful backup application. I can’t overemphasize the significance of this move. I’ve made no secret of my disdain for earlier versions of Backup, which lacked basic features I consider crucial. Although I’ve only spent about an hour so far testing Backup 3.0, I have to say that so far I actually like it. I might even use it. In fact, I might even go so far as to recommend it—for certain kinds of users in certain situations—in lieu of my old favorite, Retrospect.

Most importantly, Backup now performs additive incremental archives, which means that (a) it keeps old copies of files when they change, so that you can choose which one you want when it comes time to restore; and (b) it copies only new or changed files—not every single file—when performing a backup. It has other useful new features too, but I haven’t worked with them enough to say how much I like them.

Added to this is the fact that Apple has quadrupled storage space available to .Mac users for email and iDisk (from 250 MB to 1 GB); you can still buy another gigabyte if you want for $50 per year. Now, 1 GB still isn’t enough to back up your entire hard disk online (and it’s far behind the 2 GB+ limit of Gmail), but it’s certainly way better than before, and at least beginning to get into the territory of practicality. Limited storage space is yet another thing I complained about in the first draft of my ebook on .Mac, and about which I will now have to say somewhat nicer things.

Apple has made some really great steps in the right direction, and this makes me quite upset happy. (I’d like to think that my criticisms played some small part in their decision, but who am I kidding?) I now have to squeeze a few more days of writing into this week, which definitely makes me unhappy, but at least it’s for a good cause.

Summer of S((c)h)wag

A couple of weeks ago, I got an unexpected package in the mail: a large tin of delicious chocolate-covered cherries, sent by my publishers as a sort of congratulatory token for having finally completed the very long project of writing Take Control of Now Up-to-Date & Contact. There’s just nothing better than getting goodies in the mail. Actually, many things are better than that, but let’s just say it’s really nice.

I’ve had a real run on surprise goodies recently. Last month, a reader who’s a professional photographer sent me a lovely print from a Moxy Früvous shoot he’d done in the early ’90s. A couple of weeks ago, I received a large gift basket of hot sauces, which I agreed to review and write about as a follow-up to my Interesting Thing of the Day article on Tabasco Sauce and my blog post about Measuring Spiciness. (Stay tuned. The wheels of progress are spinning slowly this summer.) A couple of days ago, I received two CDs from This American Life, courtesy of a reader I’d helped out with some technical questions. Just this morning, the Fisher Space Pen Company offered to send me a prototype of their latest model for testing—with purple ink, natch—as a result of my article on Space Pens. And yet another message in my Inbox this morning was from a reader and regular correspondent who wanted to know if he could buy me a gift subscription to Z Magazine.

Well, this is all quite extraordinary. I’m pleased, touched, grateful—even in the cases where a commercial motive is perhaps lurking behind the scenes. Of course, I would never, ever want someone to feel obligated to send me stuff—or even a thank-you note—for doing them a favor. Favors shouldn’t have to be repaid. But if you choose to send me stuff simply as a way of spreading some good karma around, I am certainly happy to accept. (Well, usually. When I wrote about Castor Oil, a reader offered to send me some castor bean seeds. As I have no outdoor space available where I could plant them, I had to decline.)

Because I’ve spent so much of my life at trade shows and conferences, I’ve become accustomed to using the term “schwag” to denote free merchandise, usually of a promotional nature. (Trade show attendees invariably walk away with all sorts of odd tchotchkes, usually emblazoned with corporate logos.) So by extension I’ve been referring to the items I’ve received recently as “schwag” too. Some cursory research this morning, however, turned up some curious facts. Apparently, there are three distinct spellings: “swag,” “shwag,” and “schwag,” which—though sometimes used interchangeably—have developed rather different primary meanings. As nearly as I’ve been able to determine, they (usually, not always) break down as follows:

  • swag: Typically used for stolen goods. Please do not send me any of this.
  • shwag: Typically used for marijuana of poor quality. Please do not send me any of this either. (And no, I don’t want it even if it’s high quality.)
  • schwag: Typically used for free merchandise (promotional or otherwise). You may send me this if you wish.

But please do me the courtesy of letting me know in advance if I should expect a package from you. As much as I enjoy surprises, I prefer to have a general idea of what I’m opening, times being what they are.

If You Ignore It, They Will Come

I just got an email congratulating me on the fact that Interesting Thing of the Day has, for the first time, made it onto the Feedster Top 500 list “most interesting and important blogs.” (It’s #470.) This list is based on how many other sites link to yours. The last time I’d bothered to check that statistic was many months ago. If you’d asked me to hazard a guess yesterday, I might have said a few dozen. The actual number: 847.

Now, in the grand scheme of things, being the 470th “most interesting” blog is no great shakes, and given the billions of Web pages out there, having 847 of them mention my site must also be considered a comparatively minor achievement. That’s not to say I’m not incredibly pleased at this development; I am. But I’m also a bit mystified, because I haven’t written a single new article for the site in more than two months.

This mystery runs deep. When I went “on vacation” from ITotD at the beginning of June—for the sake of my sanity and health—I imagined that the number of readers, and the income generated by the site, would taper off. Sure, there’s sorta-fresh content there, in that I’m recycling old articles every weekday, but I assumed the Web surfing public would soon tire of that. Curiously, the number of visitors has remained almost exactly the same, and the income (at least from AdSense clickthroughs) has actually gone up. Significantly.

The implications are a bit mind-boggling. There I was, spending 30+ hours per week working on the site and getting very little recognition or income. Now I’m spending maybe 1 or 2 hours a week on it (mostly replying to inquiries and fixing bugs), and the site gets more recognition and more income. It almost seems as though there’s an inverse relationship between effort expended and reward received.

Clearly, if I want it to become the number one site on the Web and achieve fame and fortune, I should ignore it completely for a year or two.

No, I’m not really going to do that. The site will get its promised overhaul, and begin displaying new articles, as soon as I can possibly get to it. But this phenomenon sure gives me pause: for better or worse, content seems to be much less important than visibility. So when I return to spending significant time on the site, you can bet that I’ll be putting a lot more effort into publicity than into writing new articles.

September: the New June

During the years when I managed software development for a living, I came to realize that any time estimate given by an engineer is a complete fiction. Maybe it’s wishful thinking, maybe it’s a desire to please the boss, or maybe it’s simply denial, but engineers always underestimate how long things will take—usually by quite a large margin. I’ve heard of various ways of dealing with this (such as “Double every time estimate, and then double it again” or “Replace ‘days’ with ‘weeks’ and ‘weeks’ with ‘months'”); I eventually learned to pad engineers’ estimates significantly before creating my personal timeline, and pad that timeline again before passing it on to my manager. That usually worked out pretty well. “Underpromise and overdeliver” became one of my mantras.

Alas, it appears I’ve now acquired exactly the same problem: my own time estimates have recently been grossly out of sync with reality.

As recently as April of this year, I imagined that by the end of May, I’d have completed half a dozen ebook projects on my list (new titles and updates) plus several Macworld articles, and be all ready for a nice, relaxing vacation month in June. I was SO looking forward to June. I further imagined that by the end of June, I’d have recuperated from all that writing, completed several much-needed household projects, and polished off umpteen ITotD-related tasks, so that I’d be ready to launch version 3.0 of the site in July.

Well, now that mid-August is here, I suppose I must finally admit that I’m unlikely to meet my May 31 or June 30 deadlines. I could get close to the May 31 deadline by September 1, though. Give or take a month. Although I did manage to take a full week off in June, it was a far cry from what I’d envisioned earlier—and I returned to a huge pile of work.

It’s not that I’ve been lollygagging around all these months. Quite the contrary: I’ve been working quite hard (for the most part)—long hours, late nights, too much caffeine. But things happen. Software misbehaves. Ne’er-do-wells in India try to hack my server to send thousands of spam messages. A magazine asks me to write a “quick” article on something or other. Readers email me with perplexing questions. Friends call me with computer problems. Something that I thought I could explain in a paragraph turns out to require three pages. These are all perfectly ordinary things, but things I didn’t budget for in my time estimates—and they’ve happened again and again. Bottom line: June is now scheduled for September. I am SO looking forward to September.

For those keeping score, however, I have at least made progress on my to-do list: I finished Take Control of Now Up-to-Date & Contact, wrote several Macworld articles, migrated my domains to a new server, fixed half a dozen significant ITotD bugs, pruned our lemon tree, saw a bunch of movies, organized half the junk in my office, bought some colorful new T-shirts, and toured the Sharffen Berger chocolate factory. Just for example.

And for all of you wondering when you’re going to see the next (much-needed) update of your favorite ebook, allow me to assure you that I’ll soon be starting work on the next versions of Take Control of Mac OS X Backups and Take Control of Upgrading to Tiger, doing a major rewrite of Take Control of Email with Apple Mail to cover the new Tiger version of Mail, and expanding Take Control of Spam with Apple Mail to cover not only Mail 2.0 but other Mac OS X email clients as well. And all this will happen as soon as I’ve finished writing yet another brand-new ebook I’m working on, about which more later.